A guest enjoying coffee beside a luxury Mediterranean hotel pool overlooking the coast

The Press Stay marketplace

Bringing hotels, journalists and influencers together.

PressStays.com connects hotels and hospitality properties with vetted journalists, editors, writers, creators and influencers around the world.

PS… would love to see you.

Why PressStays.com exists

Great hospitality deserves to be found.

A Press Stay is one of the most effective techniques in hospitality PR: bringing the right journalist, influencer or creator into a property to experience it first-hand, discover its story and share it with the right audience. PressStays.com makes the entire process easier — from finding the right people and arranging the stay, through to communication, follow-up and recording the coverage or content that follows.

Brilliant hotels get overlooked

Independent properties rarely have the agency retainers and advertising budgets of larger hotel brands.

Not every request is worth saying yes to

Hotels receive approaches from journalists and influencers, but establishing who is credible, relevant and genuinely worth hosting takes time.

Journalists can't find the right properties

Journalists and influencers spend hours finding hotels that are genuinely open to hosting a visit — and have something timely and relevant to share.

Arranging a stay takes too long

Emails go unanswered, details get lost and nobody has a shared record of what was agreed.

A male journalist walking with a hotel host through the gardens of a historic country house hotel
A hotel host shows a visiting journalist around a distinctive country house property.

How it works

Two sides, one straightforward process.

If you are a hotel

  1. 01

    Join

    Create your property profile and put forward the stories, news and experiences behind your hotel.

  2. 02

    Get discovered

    Approved journalists and influencers can discover your property and send considered Stay Requests.

  3. 03

    Choose & host

    Decide who you would like to welcome, agree the stay and manage everything in one place.

  4. 04

    Measure

    Record the coverage and content that follows in Performance & Impact.

If you are a journalist or influencer

  1. 01

    Discover

    Find hotels and hosted stays that fit your work, destination and interests.

  2. 02

    Request & connect

    Share the story or content you have in mind and talk directly with the property.

  3. 03

    Stay

    Experience the property first-hand and work in the way your publication or audience expects.

  4. 04

    Share

    Add published coverage or agreed content to the record where applicable.

See the full process

Who are Storytellers?

Storyteller is our umbrella term for the professional journalists, influencers, editors, writers and content creators who use PressStays.com to discover and arrange Press Stays.

Two-way discovery

Better matching. In both directions.

Hotels are often sitting on more genuine stories than they realise: a reopening, new chef, wellness experience, anniversary, sustainability initiative, remarkable person or seasonal idea. PressStays.com helps put those natural news hooks in front of relevant journalists and influencers.

And discovery works both ways. Journalists and influencers can search for relevant Stay Opportunities or publish a Brief describing exactly what they're looking for — perhaps a new wellness hotel in the Cotswolds, or an undiscovered Mediterranean escape. Hotels can discover those Briefs, put their property forward and invite relevant people directly.

Better matching, less back-and-forth — with the resulting Press Stay organised in one place.

See how discovery works

Two distinct arrangements

Journalists and creators are different. We treat their stays differently.

01

For journalists, editors and writers

Editorial Press Stay

A hosted stay that brings a hotel and journalist together around a genuine editorial opportunity. The journalist experiences the property first-hand, with editorial independence always protected.

02

For creators and influencers

Hosted Creator Collaboration

A hosted collaboration where the content being provided is agreed clearly before arrival. The collaboration is based on the hosted experience, with no additional creator fee attached to the PressStays.com stay.

Inside the marketplace

A real place to offer, find and arrange Press Stays.

Hotels publish what they have to offer. Journalists and influencers search for the places and stories their work requires. Briefs let hotels discover that demand too.

For hotels

Put your property in front of the right people.

Create your property profile and publish Stay Opportunities around a particular news hook, period, experience or story. You can also browse relevant Briefs and put your property forward when it fits what a journalist or influencer is seeking.

Create a Press Stay OpportunityProperty preview
Dumbleton Hall in Cotswolds, England

Cotswolds, England

Dumbleton Hall

Pathway

Choose arrangement

Availability

Set dates

Stay

Set hospitality

Audience

Choose Storytellers

For journalists and influencers

Find hotels genuinely open to hosting you.

Browse by opportunity type, destination, dates, stay length and property attributes. Or publish a Brief describing what you need so suitable hotels can put themselves forward.

Hotel, destination or keyword
Editorial or creatorAljezur, PortugalProperty attributes
Vale Palheiro in Aljezur, Portugal

Aljezur, Portugal

Vale Palheiro

Why hotels join

Be discovered by journalists and influencers.

Get discovered

Be visible to vetted journalists and influencers looking for properties, experiences and stories that fit their work.

Hospitality, not influencer fees

Creator collaborations arranged through PressStays.com are based on the hosted experience rather than an additional creator or content fee attached to the Press Stay.

Let the opportunities come to you

Approved journalists and influencers can approach you through a Stay Opportunity. You can also find their Briefs, put your property forward or invite a suitable person yourself.

Everything measured in one place

Manage requests, conversations, confirmed stays, coverage, content and Performance & Impact against the property rather than across individual inboxes.

Hotel membership

£299 + VAT

per property, per month

The applicable tax treatment may vary according to the customer's location.

Everything your property needs to manage Press Stays in one place.

  • Your property is discoverable by approved journalists and influencers
  • Receive considered Stay Requests
  • You choose who you host
  • Up to five live Stay Opportunities per property at any one time
  • Browse Briefs and put your property forward
  • Option to invite relevant journalists and influencers
  • Direct messaging and stay management
  • Coverage and content recording with Performance & Impact reporting
  • Up to 5 team users
A travel writer enjoying coffee on a hotel terrace overlooking Madeira

For Storytellers

Find hotels with stories waiting to be told.

Discover hotels around the world that are genuinely open to hosting journalists and influencers — and have places, people and experiences worth sharing with your audience. Membership is free for approved Storytellers, applications are professionally reviewed, and requests and stays can be arranged through the platform.

  • Free for approved members
  • Every application professionally reviewed
  • Discover genuine Press Stay opportunities around the world
  • Arrange requests, stays and collaborations directly
Apply as a Storyteller

Applications reviewed before marketplace access.

Built on trust and transparency

Approval and reputation are separate trust signals.

PressStays.com is not an open directory. Journalists and influencers apply with evidence of their work, outlets and audience and are reviewed before receiving marketplace access. The result is a more considered place for hotels and professional people to meet. Every genuine completed Press Stay can also build a track record: hotels and Storytellers can leave feedback about their experience, helping both sides make better-informed decisions about who they work with next. Both sides are guided by The PressStays.com Standard.

Join PressStays.com

Great stories begin with the right stay.

PS… would love to see you.